Case Study: Salomon improves campaign measurement and brand awareness with Delineate Proximity®

Salomon uses Delineate to track brand awareness daily across national and city markets

Salomon, a global sports company, sought to understand the impact of its campaigns and build awareness as it expanded into new territories with new products. They partnered with Delineate to better understand their top-of-mind and total awareness and to isolate their media investment performance in key epicentre cities versus the entire national market.

Using the Delineate Proximity® platform, Delineate collected robust daily and weekly samples at both national and city levels. This provided Salomon with real-time, always-on data, allowing them to quantify the impact of advertising campaigns on key brand health metrics. Delineate's solution enabled Salomon to better understand the impact of national versus targeted epicentre advertising campaigns in both their historic and new territories.

Salomon