Case Study: MullenLowe Salt launches Depend UK with thought leadership research from Delineate

MullenLowe Salt - Customer Case Study

The customer, MullenLowe Salt, was faced with the challenge of launching the Depend brand into the UK market, which had a low rate of discussion around adult incontinence. The agency needed to change perceptions and demonstrate positive consumer experiences, so they engaged the vendor, Delineate, to provide thought leadership research.

Delineate implemented a research solution involving interviews with women and two quantitative surveys, which were synthesized into a compelling white paper. This content became the central asset for a media launch, which Delineate's work directly supported. The results were highly successful, generating significant coverage including 15 broadcast, 28 print, and 23 online pieces.

MullenLowe Salt

Caroline Taylor

Client Services Director