Case Study: Xtel achieves greater recognition and more leads with Delia Associates brand repositioning

Xtel boosts leads and engagements with Delia Associates

Xtel Communications, a specialist in voice and data communications solutions, needed more robust brand and marketing tools to compete against larger industry giants and achieve its next-level growth goals. The company partnered with Delia Associates to develop a strategy to effectively convey its unique advantages and personal approach to its target commercial sectors.

Delia Associates implemented its proprietary Brand Leadership Solution® for Xtel, which included a comprehensive brand makeover. This process involved a competitor analysis, a new messaging architecture, and a complete visual identity refresh featuring a new logo and updated website. The solution created a highly distinctive brand voice centered on the new brand line. As a result, Delia Associates helped Xtel achieve greater recognition within its target industries, leading to an increase in qualified leads and engagements based on the company's growth projections.

Xtel