Case Study: Viiz achieves sustainable growth with Delia Associates

Viiz grows North American reach in 9-1-1 markets with Delia Associates

Viiz, a leader in technology solutions for the telecom and 9-1-1 emergency services industry, wanted to expand its client roster and drive next-level growth. Their challenge was to target key decision-makers in both public and private sectors and educate the North American market on their unique services. They enlisted the strategic marketing firm Delia Associates and its Brand Leadership Solution® to address this.

Delia Associates implemented a comprehensive solution that included internal review, customer persona identification, competitor analysis, and the development of a new brand value proposition and messaging. The vendor also provided tactical support through social media, sales tools, e-communications, and video. As a result, Viiz made great strides in creating valuable connections with key decision-makers and amplified the impact of its marketing efforts throughout North America with Delia Associates' support.

Viiz