Case Study: Tarpey Group achieves stronger brand positioning and faster marketing delivery with Delia Associates

Tarpey Group delivers event materials within a week with Delia Associates

Tarpey Group, a provider of employee benefits services, sought to accelerate growth and better integrate its newly expanded solutions. They engaged Delia Associates to utilize its Brand Leadership Solution to reposition and energize their brand for more powerful marketing.

Using the Brand Leadership Solution, Delia Associates repositioned Tarpey Group's brand assets around the key insight of simplifying complexity, resulting in the new brand statement "Peace of Mind. Insured." This included a refreshed visual identity and marketing framework. Delia Associates delivered the updated materials with high efficiency, enabling Tarpey Group to deploy new trade show banners and collateral within a week of project completion.

Tarpey Group