Case Study: Sunglow Group USA boosts brand recognition with Delia Associates

Sunglow Group USA boosts recognition from under 4% to 30%+ with Delia Associates

The Sunglow Group USA, a provider of integrated product and packaging solutions, was a relative unknown in North America despite its extensive capabilities. To amplify its story and attract new business, the company turned to Delia Associates and its Brand Leadership Solution® to address this challenge.

Delia Associates implemented a comprehensive strategy that included defining the brand's core values and creating a customer-centric messaging architecture, culminating in the development of a new website. This solution dramatically increased brand recognition; awareness rose from less than 4% to over 30% with engaged prospects, and future marketing is forecast to increase consideration into the 50-60% range.

Sunglow Group USA