Case Study: Standard-Knapp achieves a revitalized brand and stronger trade show engagement with Delia Associates

Standard-Knapp fast-tracks brand rejuvenation in under 4 months with Delia Associates

Standard-Knapp, a 129-year-old industrial leader in secondary-packaging equipment, had a strong reputation but lacked a modern brand identity and messaging to match its innovative solutions. They engaged Delia Associates for a comprehensive Brand Leadership Solution® to address this challenge and execute a top-to-bottom repositioning.

Delia Associates implemented a rapid brand rejuvenation, which included a new logo, visual identity, and a responsive website aligned with client interests. The vendor also designed a trade show booth and materials for a major event. The new brand rollout at the event was highly successful, generating a wealth of new business connections and inquiries for Standard-Knapp.

Standard-Knapp