Case Study: Silafrica boosts regional brand awareness with Delia Associates

Silafrica forecasts continued growth and increased sales with Delia Associates

Silafrica, a Kenya-based plastic packaging company, faced the challenge of being relatively unknown in the global market, which hindered its goal of attracting new regional and international prospects. To address this, they engaged Delia Associates and utilized its Brand Leadership Solution® to reposition the brand.

Delia Associates implemented a comprehensive rebranding strategy that included defining core values, creating a new visual identity and logo, and developing a customer-centric messaging architecture. This was deployed through updated sales materials, social media, and e-marketing. As a result, Silafrica significantly increased its brand awareness and is forecast to achieve continued growth and increased sales.

Silafrica