Case Study: RediBagUSA achieves sustainable growth with Delia Associates

RediBagUSA drives sustainable growth after 68 years with Delia Associates

RediBagUSA, a long-time supplier of plastic and paper products, partnered with Delia Associates to address its challenge of a lacking marketing presence. Despite having innovative and sustainable offerings, the company needed help to effectively sell into new areas of existing customers and convert new prospects by showcasing its capabilities.

Using its Brand Leadership Solution®, Delia Associates developed buyer personas, conducted competitive analysis, and created targeted messaging for the grocery, foodservice, and retail sectors. The deployed strategy included email campaigns, social media, and a refreshed website. As a result, Delia Associates helped RediBagUSA achieve greater brand awareness and a more favorable position with buyers, leading to a sales forecast that exceeds initial growth estimates.

RediBagUSA