Case Study: NIKOMED achieves stronger brand positioning and over 45% awareness growth with Delia Associates

Nikomed boosts awareness and sales by over 45% with Delia Associates

The customer, Nikomed, a manufacturer of medical electrodes and accessories, faced the challenge of preparing for a new product launch and driving sales growth, requiring an elevated brand and stronger competitive positioning. They turned to their long-term marketing partner, the vendor Delia Associates, for a strategic repositioning using Delia's Brand Leadership Solution.

Delia Associates conducted a fast-track discovery and repositioned the Nikomed brand, developing updated marketing assets and sales tools to support the introduction of the patented NIKOTRACE™ electrode. The solution included a website refresh and targeted content development. The vendor's work is forecast to increase brand and product awareness by more than 45%, powering the product introduction and driving sales growth.

Nikomed