Case Study: Hi-Cone builds sustainability awareness with Delia Associates

Hi-Cone earns outstanding shares and press pickups with Delia Associates

Delia Associates worked with Hi-Cone, a packaging solutions company, to address a key challenge. Hi-Cone's strong legacy and corporate sustainability initiatives were not being fully recognized by its clients and the broader industry, limiting appreciation for its role as a responsible corporate citizen.

To elevate this perception, Delia Associates implemented a two-phase program using elements of its Brand Leadership Solution. The solution involved a tight-deadline campaign to promote a recycling survey, followed by the creation of a dedicated sustainability website. Delia Associates' work generated an outstanding level of shares and press pickups, leading to the development of additional marketing materials to further publicize the Hi-Cone brand based on the program's strong initial response.

Hi-Cone