Case Study: Henschel-Steinau strengthens its brand and sales materials with Delia Associates

Henschel-Steinau launches new brand assets with Delia Associates

Henschel-Steinau, an innovator of retail display solutions, needed to refresh its brand to reflect a recent expansion of its services and capabilities. The challenge was to create a new brand identity that would energize both its internal team and its customers. To achieve this, Henschel-Steinau partnered with Delia Associates, which employed its proprietary Brand Leadership Solution®.

Delia Associates conducted a comprehensive process that identified the company's core passion, leading to a new brand line and a full suite of updated assets. The solution included a new visual identity, website, and sales support materials. The results delivered by Delia Associates included internal "core values" displays for employees and a complete external relaunch, equipping the sales team with new tools to communicate the re-energized brand message.

Henschel-Steinau