Case Study: George S. Hall Group strengthens global brand identity with Delia Associates

George S. Hall Group launches a new responsive website with Delia Associates

The customer, George S. Hall Group (GSH), a global facilities management company, sought to extend its international reach and re-establish its presence in the United Kingdom. To engage this broader audience, GSH partnered with vendor Delia Associates to reset its brand foundation using the firm's Brand Leadership Solution®.

Delia Associates developed the powerful "Always On" brand statement and a "Circle of Service" to reflect GSH's core attributes. The solution included a refreshed visual identity, a new messaging architecture, and a responsive website. The vendor's work was met with high praise from the client and universally positive remarks from GSH's clients and colleagues, successfully re-energizing the brand for its global expansion.

George S. Hall Group (gsh)