Case Study: FORTA achieves stronger brand unity and growth with Delia Associates

FORTA boosts prospects at World of Concrete with Delia Associates

The customer FORTA Corporation, a leader in synthetic fiber reinforcement, needed a unified brand strategy to integrate recent acquisitions and new products for growth. They engaged vendor Delia Associates to employ its Brand Leadership Solution to create a more powerful and concise brand expression.

Delia Associates executed a comprehensive brand reset, including a refreshed brand mark, the universal brand positioning "Stronger Lasting," and full brand standards guides. The solution extended to website redesign, sales materials, and a trade show presence. The results included a highly efficient communications structure and a significant increase in new prospects at the industry's premier trade event. Delia Associates also earned awards for its website and brand guide work for FORTA.

FORTA