Case Study: Encon boosts brand awareness and sales leads with Delia Associates

Encon increases event leads with Delia Associates

Encon, a leading commercial HVAC and energy services firm, was poised for accelerated growth but needed to target new sales opportunities within three specific economic sectors. To build its list of leads and make direct connections with prospects, the company engaged Delia Associates for its Brand Leadership Solution® services to develop strategic brand positioning and communication tools.

Delia Associates implemented a comprehensive program that included developing psychographic buyer profiles, refreshed visual identity, and customer-focused messaging. The solution also provided the sales force with targeted scripts and a suite of marketing materials. As a result, Delia Associates helped Encon create a unified brand voice, which led to greater awareness among existing clients, expanded relationships, and an increase in activities and leads from industry events.

Encon