Case Study: CMG Plastics achieves sustainable growth with Delia Associates

CMG Plastics boosts e-blast CTR to 28% with Delia Associates

CMG Plastics, a custom-molded rigid plastic packaging manufacturer, sought a path to significant and sustainable growth. To achieve this, they partnered with Delia Associates for a comprehensive brand refresh and marketing strategy to better promote their capabilities and capture new sales leads.

Delia Associates implemented its Brand Leadership Solution, which included a full discovery process, a redefined brand strategy, refreshed visual identity, and a new content marketing framework. The vendor then deployed a coordinated social media and e-marketing campaign. The results included email click-through rates averaging 28%, a 14% increase in LinkedIn followers, and direct engagements with several high-level prospects.

CMG Plastics