Case Study: Cimquest achieves stronger lead generation with Delia Associates brand strategy

Cimquest increases leads and prospect engagements with Delia Associates

Cimquest, a growing provider of 3D printing technology solutions and software, needed to update its brand and messaging to better represent its expanded capabilities and geographic reach. To address this challenge, they engaged Delia Associates, which utilized its Brand Leadership Solution® to conduct an assessment and create a multi-tiered growth plan.

Delia Associates developed a new brand positioning statement, "Let's Make It Happen," and deployed a comprehensive solution that included a new visual identity, customer-focused messaging, and an integrated marketing campaign. The results were a substantial increase in leads and prospect engagements for Cimquest, driven by dynamic new trade show promotions and advertising aligned with the refreshed brand.

Cimquest