Case Study: AutoDrill elevates its brand and market position with Delia Associates

AutoDrill marks 20 years with Delia Associates brand transformation

AutoDrill, a provider of production and custom drilling solutions, sought to elevate its brand image to support its vision for higher growth as it approached its 20th year in business. Their challenge was to re-imagine their messaging, corporate identity, and visual brand assets to compete more effectively on a global stage. Delia Associates was engaged to execute its Brand Leadership Solution® to achieve this brand transformation.

Delia Associates implemented a comprehensive rebranding strategy that included refining the company's logo and "AD" signature mark, anchored by the new authentic brand statement "Absolutely Dependable." The solution leveraged a full suite of capabilities from discovery to deployment, updating all marketing assets. Following the rollout, customers and partners responded very favorably to the new brand position, and plans were developed to use the new assets to support expansion into new marketplaces.

AutoDrill