Case Study: Wienerberger accelerates digital transformation with delaware BeLux

Wienerberger accelerates its digital transformation to engage its customers

Wienerberger, a leader in construction materials, sought to accelerate its digital transformation to improve customer engagement and streamline its operations across Europe. The company engaged delaware BeLux, building on an existing trust relationship, to define a strategic roadmap for this initiative, which focused on optimizing the entire customer journey from lead to cash using SAP solutions.

delaware BeLux was entrusted with conducting a deep analysis of needs, writing the request for proposal for a new customer engagement platform, and leading an essential product information management project to create a single source of truth. The vendor also delivered blueprints for CRM and website optimization projects. This collaboration strengthened the trust relationship with Wienerberger and opened the way for more European-wide projects, ultimately enhancing ease of doing business for the customer's partners.

Wienerberger

Johan Van der Biest

Chief Operating Officer