Case Study: Bekaert boosts sales efficiency with delaware BeLux’s mobile quotation app

Preparing quotations on the go a piece of cake for the sales representatives at Bekaert

Bekaert worked with delaware BeLux to solve a common challenge for its sales teams: representatives on the road needed quick access to pricing information, even when offline, in order to answer customer requests for quotations efficiently. The company used Microsoft Dynamics 365 for Customer Engagement as the CRM foundation and wanted a mobile-friendly way to support its Building Products sales reps in daily customer interactions.

delaware BeLux developed a user-friendly mobile quotation app with profile-based defaults, filters, and guided steps that let reps move from customer, product, and volume to a price indication and quotation in just four clicks. The app also improved internal communication through notifications and integrated seamlessly with CRM, giving the team immediate access to information and data analytics. As a result, Bekaert saw a huge increase in digital quotations and stronger sales efficiency and customer satisfaction, with further opportunities identified for analytics, predictive modeling, machine learning, and AI.

Bekaert

Tom Hautekiet

Vice-president Building Products