Case Study: Netafim achieves effortless customer experiences with delaware BeLux

Netafim builds loyalty-driven customer relationships based on Effortless Experiences

Netafim, a global leader in precision irrigation, worked with delaware BeLux to improve customer experience across farmers, dealers, and internal teams. After earlier digital marketing and website initiatives, the company realized it still lacked a full understanding of the customer journey and needed a clearer view of every touchpoint to build stronger, loyalty-driven relationships.

delaware BeLux mapped the customer journey through interviews with customers worldwide and created a structured roadmap for transformation based on Effortless Experience. The plan covered adoption, data collection, optimization of existing touchpoints, and innovation, supported by business process changes and new systems and architecture. The result was a validated, realistic roadmap that aligned customer pain points with Netafim’s future needs, giving the company a clear basis for ongoing improvement.

Netafim

Omer Gerson

Digital, Analytics & Innovation Director