Case Study: Bru enhances customer experience with Brugle by delaware BeLux

Bru - Customer Case Study

Bru is a Belgium-based global supplier of interior furnishing fabrics and wall coverings serving around 2,500 professional customers with more than 20,000 products. To improve customer experience and provide better access to product, order, and stock information, Bru needed an online platform that could support its B2B partners and suppliers while integrating with its ERP environment. delaware BeLux helped deliver Brugle, the company’s customer portal built on Sitecore and ADAM.

delaware BeLux implemented and integrated Brugle with Bru’s tailor-made ERP system and organized the product catalog into an SQL database to make browsing and searching easier. The platform gives users personalized access to products, technical specifications, invoices, order status, stock levels, and marketing assets, helping Bru deliver a more efficient omnichannel experience. The solution supports access to more than 20,000 products and tens of millions of meters of fabric and wall coverings shipped each year, while delaware BeLux continues to advise on further expansion, including integration with Bru’s new ERP environment.

Bru