Case Study: Long John Silver’s achieves 70% sales growth and 29% faster service with Delaget Coach (Delaget)

+70% sales valume growth YOY%, +29% speed of service

Long John Silver’s franchisee Charter Foods (Market Coach John Rankin), which oversees 59 Long John Silver’s stores, was spending up to two hours a day digging through spreadsheets to find operational issues. Manual exception‑finding meant high‑performing stores were carrying lower performers, with missed opportunities around food waste and even employee theft. To solve this, Charter Foods implemented Delaget’s Delaget Coach to bring all restaurant data into one operational dashboard.

Using Delaget Coach’s aggregated dashboards, dynamic ranking and built‑in task management, Rankin cut analysis time to under 20 minutes and shifted his team to exception‑based action. Delaget helped an area coach reduce total cost of sales by 14.63%, cut food waste to 0.68% (a 57.89% improvement), stop $30–$50/day in employee theft, and drive broader gains reported as +70% sales volume YOY, +29% speed of service (+2:22 min improvement) and +67% customer experience improvement.

Long John Silver’s

John Rankin

Market Coach