Case Study: Veritas Business Law boosts conversions with Deksia's smarter ad targeting

Veritas Business Law cuts cost per conversion by 52% with Deksia

Veritas Business Law, a premier Portland-based firm specializing in intellectual property and business law, was overspending on Google Ads without seeing a proportional return in high-quality leads. They partnered with the digital marketing agency Deksia to develop a more efficient paid search strategy that would lower their cost per conversion and increase their ROI.

Deksia implemented a two-pronged solution involving refined keyword alignment and hyper-targeted geographic campaigns. The results were significant: over a seven-month period following the campaign launch, Veritas saw a 52% decrease in cost per conversion, an 82% increase in conversion rate, and a 265% increase in overall conversions. Deksia's strategy led to higher-value leads and the firm's busiest month in recent memory.

Veritas Business Law