Case Study: Travel Portland grows organic traffic after redesign with Deksia's SEO transition strategy

Travel Portland grows organic traffic 64% with Deksia

Travel Portland, the official tourism organization for Portland, Oregon, faced the challenge of launching a new website without sacrificing its established SEO authority and organic search traffic. They partnered with Deksia to manage the SEO transition and preserve their valuable online visibility.

Deksia implemented a tightly coordinated SEO strategy that involved preserving top-performing content and ensuring a proper transfer of site authority during the redesign. Following the successful launch, Deksia expanded its efforts with a long-term plan for off-site optimization. This solution yielded significant results, including a 64% growth in organic traffic and a 59% increase in total traffic year-over-year in Q4, with all top non-branded keyword rankings preserved or improved.

Travel Portland