Case Study: TEKsystems boosts brand awareness with Deksia's Facebook engagement campaign

TEKsystems boosts Facebook engagement by 49% with Deksia

TEKsystems, a leader in IT staffing and solutions, faced the challenge of expanding its digital footprint and standing out in a saturated B2B IT market in anticipation of a major rebrand. They engaged the vendor Deksia to create a high-impact digital campaign that would elevate awareness without using traditional tactics.

Deksia implemented a gamified Facebook Scavenger Hunt contest, which included promotional strategy and custom landing pages. The solution drove significant results, including over 3,000 new Facebook likes and 1,119 contest entries, surpassing its goal by 49%. This campaign by Deksia successfully enhanced brand perception and set a new benchmark for creative social media use in the service-based B2B sector.

TEKsystems