Case Study: Stumptown Mattress achieves 770% ROAS growth with Deksia

Stumptown Mattress grows average monthly revenue 155% with Deksia

Stumptown Mattress, a family-owned eco-friendly mattress brand based in the Pacific Northwest, faced the challenge of expanding its digital sales to compete with e-commerce-native brands in the crowded online mattress market. With a limited media budget, they needed to build a scalable online revenue stream and connect with customers who value sustainability. They partnered with vendor Deksia for a comprehensive digital marketing strategy.

Deksia implemented a solution involving consumer-centric analysis, data-led message testing, and a performance-driven media strategy. This approach allowed Stumptown Mattress to resonate with high-value, eco-conscious audiences and optimize its ad spend. The results were significant, including a 770% Return on Ad Spend, a 155% increase in average monthly revenue, a 152% increase in total orders, and a $37 rise in average order value.

Stumptown Mattress