Case Study: Straightaway boosts app users and search visibility with Deksia's SEO strategy

Straightaway boosts impressions 486% in two months with Deksia

Straightaway, a driving route optimization app, faced a challenge with its limited digital presence, having only a single-page website that lacked keyword depth and visibility in organic search. To expand its reach and capture high-value traffic, Straightaway engaged vendor Deksia to implement a scalable SEO strategy.

Deksia delivered a full SEO solution that included a technical optimization, keyword expansion, and a backlink strategy. The results were rapid and significant, yielding a 486% increase in monthly impressions and a 364% rise in new app users sourced from the website. Deksia's work also achieved top rankings for several high-value keywords, including the #1 position for "FedEx Route Planner."

Straightaway