Case Study: S.A. Morman boosts search visibility and qualified traffic with Deksia

S.A. Morman boosts traffic 27.56% and referral traffic 525% with Deksia

S.A. Morman, a commercial doors, frames, hardware, and electronic security company in Michigan, faced a critical search visibility challenge. Their website had no SEO foundation, making them invisible for non-branded searches by potential customers like facility managers. With an average search position ranking around 49 to 52, they could only be found by people who already knew their name, missing out on new business opportunities.

Deksia solved this by building a new website with a built-in SEO foundation and then launching a full SEO program. This included content targeting real customer search terms, link building, and technical implementations like Schema Markup. As a result, within six months, S.A. Morman's average search position improved from 49.1 to 11.7, overall traffic grew 27.56% year-over-year, and referral traffic skyrocketed by 525%, allowing them to reach a new audience of buyers.

S.A. Morman