Deksia
53 Case Studies
A Deksia Case Study
Provenance Hotels, a collection of boutique hotels, faced the challenge of gaining visibility and driving direct bookings in a market dominated by large online travel agencies (OTAs) and hotel chains. They engaged the vendor Deksia for digital marketing services to build their presence without using generic tactics and to prove they could compete effectively.
Deksia implemented a dual-track solution combining precision SEO optimization and high-performance PPC campaign management. This tailored approach, which included custom keyword strategies for each property, delivered exceptional results. The strategy generated a combined ROI of over 2,700% for Provenance Hotels, with one property even surpassing 6,000% ROI, proving that customized marketing can outperform larger industry players.