Case Study: Oregon State University Ecampus boosts applications with Deksia's digital marketing strategy

Oregon State University Ecampus boosts completed applications 198% with Deksia

Oregon State University Ecampus, the top-ranked online division of OSU, faced stiff competition in the crowded online education space. Their challenge was to attract more qualified applicants for their programs without cannibalizing traffic to other parts of the university. They partnered with vendor Deksia for a digital marketing solution to meet this goal.

Deksia implemented a strategic, multi-channel digital campaign that combined paid search, social media, display, and remarketing. The solution included a detailed negative keyword framework to improve traffic quality and tailored support for individual programs. This approach delivered a 198% year-over-year increase in completed applications and a 56.7% reduction in cost per acquisition for OSU Ecampus, strengthening its position as a national leader.

Oregon State University Ecampus