Case Study: Oregon State University – Admissions Office achieves 753% Twitter follower growth with Deksia

Oregon State University – Admissions Office grows Twitter followers 753% with Deksia

Oregon State University's Admissions Office needed to rapidly grow its social media presence, specifically on Twitter, to increase student applications. Their challenge was to build a distinct identity separate from the university's main account within a short timeframe. They engaged Deksia for a social media strategy and paid Twitter campaigns to achieve this.

Deksia developed and executed a custom social strategy focused exclusively on Twitter, combining organic content with targeted paid promotions. The three-month campaign resulted in a massive 753% increase in Twitter followers and a 3,300% growth in Moz Social Authority. This solution dramatically improved the admissions office's engagement, visibility, and brand recognition, positioning them for long-term success.

Oregon State University – Admissions Office