Case Study: Old Trapper achieves exponential social engagement growth with Deksia

Old Trapper boosts social followers 2,113% with Deksia

Old Trapper, a packaged foods company, faced the challenge of boosting engagement and growing its social media following without losing its unique frontier-inspired brand voice. Vendor Deksia provided a digital marketing strategy and social media service to address this.

Deksia developed a character-led social strategy centered around the "Old Trapper" persona, utilizing visual storytelling and paid media campaigns. This solution resulted in a 2,113% increase in social followers and a 1,400% rise in engagement, establishing a clear brand voice for Old Trapper.

Old Trapper