Case Study: NW Natural boosts CTR and cuts ad spend with Deksia

NW Natural boosts CTR 116% and cuts CPC 71.9% with Deksia

NW Natural, a utility company in the Pacific Northwest, wanted to improve the performance and relevance of its seasonal furnace promotions while working within a fixed marketing budget. They partnered with Deksia to overhaul their paid media strategy and better connect their message to the right audience across search, display, and social channels.

Deksia implemented a dynamic paid media strategy that reallocated budget in real-time toward the highest-performing ads and channels. This approach, which emphasized click quality over volume, led to a 116% increase in click-through rate and a 71.9% decrease in cost-per-click. NW Natural achieved these results while spending only 30.9% of the prior year's budget, significantly increasing engagement and saving money.

NW Natural