Case Study: Mozo expands from workwear to lifestyle brand with Deksia's real-time social campaign

Mozo boosts content engagement 3,067% with Deksia

The culinary footwear brand Mozo faced the challenge of repositioning itself from a niche workwear company for chefs into a broader lifestyle brand. Their goal was to expand their audience without alienating their core customer base. To achieve this, they partnered with the vendor Deksia for a new brand positioning and social media strategy.

Deksia implemented a real-time social campaign called #MOZOlife, which blended influencer content and event coverage to showcase the shoes in both professional and casual settings. This solution successfully expanded Mozo's reach, resulting in a 25% growth in social followers, a 48% lift in referral traffic, and a remarkable 3,067% increase in content engagement over three months. The campaign, executed by Deksia, successfully catalyzed a community-driven movement for the brand.

Mozo