Case Study: Moonstruck Chocolate boosts holiday PPC conversions with Deksia

Moonstruck Chocolate boosts holiday PPC conversions 156% with Deksia

Moonstruck Chocolate, a Portland-based chocolatier, faced significant challenges with its PPC campaigns, including rising costs, stiff national competition, and the pressure of short seasonal demand windows. The company needed a smarter paid search strategy to win high-intent holiday shoppers and improve its online performance, so it partnered with Deksia for digital marketing services.

Deksia restructured the campaign architecture by eliminating keyword overlap and refining targeting. They delivered high-converting seasonal ad content tailored to each keyword theme and landing page. This strategy implemented by Deksia yielded a dramatic 485% increase in click-through rate, a 156% increase in direct PPC conversions, and a 90% increase in conversion rate, helping Moonstruck Chocolate outperform the previous holiday season without increasing ad spend.

Moonstruck Chocolate