Case Study: Martin Hospitality boosts off-season engagement with Deksia

Martin Hospitality boosts Facebook impressions 86.7% with Deksia

Martin Hospitality, operating oceanfront hotels and restaurants in Cannon Beach, Oregon, faced a sharp seasonal dip in reservations and visibility. They needed a creative, budget-neutral social media strategy to maintain customer engagement and drive off-season bookings. The vendor Deksia was engaged to provide a solution.

Deksia redesigned Martin Hospitality's organic social media strategy by overhauling their content to include a balanced mix of branded, value-driven, and user-generated posts tailored for specific platforms. This approach, executed throughout the off-season, drove significant results without any increase in ad spend. Deksia's solution led to a 267% increase in Twitter engagement, a 27% rise in Facebook engagements, and substantial year-over-year growth in impressions and referral traffic across both platforms.

Martin Hospitality