Case Study: Lucy boosts eCommerce ROI with Deksia’s PPC strategy

Lucy boosts PPC ROI by 61% with Deksia

The customer, Lucy, a women's activewear retailer with over 50 stores, faced the challenge of improving eCommerce revenue from its paid digital campaigns without increasing its PPC spend in a highly competitive market. Deksia was engaged to provide a digital marketing strategy to bring greater efficiency and return to these efforts.

Deksia revamped Lucy's PPC approach by refining keywords, rewriting ad copy, and tightening audience targeting. This tailored strategy resulted in a significant measurable impact, including a 560% lift in click-through rate and a 61% improvement in ROI on ad spend. Deksia's work also reduced total PPC costs by 33% while increasing revenue from paid campaigns by 9%.

Lucy