Case Study: Anonymous Financial Consultation Business cuts CPC and boosts traffic with Deksia

Ledger & Fields cuts CPC 38% with Deksia

The customer, an anonymous financial consultation business, faced diminishing ad quality scores that drove their cost per click up to $11.72, which hindered visibility and inflated advertising costs. To reverse this trend, they partnered with vendor Deksia for a targeted digital marketing and paid search strategy.

Deksia implemented a solution focused on a keyword-first strategy, campaign revamps, and landing page alignment to improve quality scores. The results were immediate: cost per click decreased by 38%, click-through rate surged by 172%, and the client drove 26% more traffic while achieving 22% lower ad spend.

Ledger & Fields