Case Study: Joseph Phelps boosts e-commerce conversions and wine club sign-ups with Deksia

Joseph Phelps boosts conversions and wine club enrollments with Deksia

Joseph Phelps, a storied Napa Valley winery, faced the challenge of an outdated and ineffective e-commerce website with poor navigation and low conversions. Following its acquisition by LVMH and during a transition to the Commerce7 platform, the winery partnered with vendor Deksia to create a modern digital presence that honored its 50-year legacy.

Deksia reimagined the website with an immersive video homepage, clear calls-to-action, and a streamlined Commerce7 shop integration. The solution included a focus on flagship product storytelling and significant SEO improvements. The new site delivered by Deksia resulted in an immediate uplift in user engagement, conversions, and wine club enrollments.

Joseph Phelps