Case Study: Jani-King achieves higher conversion rates with Deksia

Jani-King boosts conversion rates with Deksia by streamlining Google Ads campaigns

Jani-King, a national franchise leader in commercial cleaning, sought to generate more qualified leads in Oregon without increasing its paid media budget. The company faced the challenge of growing both commercial cleaning and franchise ownership leads in a highly competitive market while working within limited resources. Deksia was engaged to help with a paid search strategy and AdWords account optimization.

Deksia restructured and consolidated Jani-King's Google Ads campaigns, cutting their number in half and grouping keywords into tightly themed groups to improve efficiency. After initial updates underperformed, Deksia pivoted and refined the structure. The results were significant, with conversion rates surging dramatically and exceeding the initial goal. The streamlined structure led to smarter budget allocation and even left a surplus, demonstrating how focused restructuring can outperform increased ad spend.

Jani-King