Case Study: Information Services Group achieves higher clicks and conversions with Deksia's targeted SEO

ISG boosts website clicks 24.59% with Deksia

Information Services Group (ISG), a leading global technology research and advisory firm, faced a challenge in attracting new audiences through its digital strategy, which relied too heavily on brand-name content. To increase visibility and conversions within its complex, niche market, ISG partnered with vendor Deksia for a performance-driven SEO approach.

Deksia implemented a tailored SEO strategy that included extensive keyword research, the creation of a new optimized webpage, Core Web Vitals improvements, and structured data implementation. This multi-faceted solution delivered significant results for ISG, including a 24.59% month-over-month increase in website clicks, a 35.29% month-over-month improvement in conversions, and a 68% month-over-month rise in user engagement.

Information Services Group (isg)