Case Study: IdentoGO surpasses its TSA Pre-Check enrollment goal with Deksia

IdentoGO surpasses 121,000 enrollments in one quarter with Deksia

IdentoGO, the TSA Pre-Check enrollment provider, faced the challenge of driving 72,000 new enrollments in a single year without increasing its monthly marketing budget. The vendor Deksia was brought in to turn a surge of public interest into efficient conversions.

Deksia implemented a data-responsive digital strategy, reallocating ad spend from display and social media into national paid search campaigns optimized around travel trends. The solution involved expanding geographic targeting and tightening keyword and bid strategies. As a result, IdentoGO massively exceeded its goal, achieving over 121,000 enrollments in just one quarter while also improving key ad performance metrics like CPC and CTR.

IdentoGO