Case Study: Hylant Builds Grand Rapids Brand Awareness with Deksia

Hylant builds brand awareness in Grand Rapids with Deksia

Hylant, a privately-held insurance provider, faced minimal brand awareness when expanding into the Grand Rapids market. Their challenge was to build trust and presence while adhering to their culture of humility, which resisted overt self-promotion. The vendor Deksia was engaged to develop a brand awareness campaign.

Deksia crafted the "GR Stories" campaign, which spotlighted local nonprofits and community members through multi-channel advertising and a dedicated website. This approach subtly raised awareness of Hylant's values by focusing on the community. The solution provided by Deksia resulted in substantial brand impressions and organic growth, effectively positioning Hylant as a trusted, value-driven partner in their new market.

Hylant