Case Study: Grand America achieves 19.5% revenue growth with Deksia

Grand America grows revenue 19.5% without raising ad spend with Deksia

Grand America, a luxury hotel in Salt Lake City, faced the challenge of increasing its annual revenue by 6% without any additional advertising budget. To achieve this ambitious growth goal, the hotel partnered with Deksia for a digital marketing strategy focused on optimizing its existing paid search efforts.

Deksia redesigned Grand America's campaigns with a focus on budget efficiency, restructuring segmentation and bid strategies across Google AdWords and BingAds. This precise optimization led to exceptional results: a 19.5% year-over-year revenue growth totaling over $3 million, an 81% increase in PPC revenue, and a 222.95% rise in click-through rate. Deksia's strategy proved that smart marketing could drive major performance gains without increased spend.

Grand America