Case Study: GoodBelly Probiotics achieves 9 million impressions and 18,000+ new visitors with Deksia’s multi-channel PPC campaign

GoodBelly Probiotics drives 9 million impressions with Deksia

GoodBelly Probiotics, a beverage company based in Boulder, Colorado, faced the challenge of rapidly launching its new low-calorie probiotic beverage. They needed to create significant awareness, attract new customers, and drive a measurable lift in retail sales within a very short timeframe. To address this, they partnered with vendor Deksia to implement a multi-channel pay-per-click campaign.

Deksia deployed a highly targeted PPC strategy across Search, Display, Programmatic, remarketing, and Pinterest ads. The campaign focused on reaching health-conscious consumers and those interested in gut health. The results far surpassed expectations, generating over 9 million impressions and driving 23,000 visitors to the GoodBelly website, 18,322 of which were first-time users. This success demonstrated Deksia's ability to create significant momentum for a new product launch in a competitive market.

GoodBelly Probiotics