Case Study: Dr. Martens boosts direct sales and cuts CPC with Deksia

Dr. Martens boosts transactions 130% with Deksia

Dr. Martens, an iconic global footwear brand, faced the challenge of third-party retailers like Amazon and Zappos siphoning traffic and sales by bidding on its branded search terms. The company needed to reclaim these direct-to-consumer conversions and engaged vendor Deksia for paid search campaign management and conversion optimization.

Deksia implemented a manual bidding strategy focused on branded terms and competitive positioning to intercept searches. This solution led to a 46% reduction in cost-per-click and a 130% increase in transactions for Dr. Martens, achieving these results with only a 92% increase in ad spend and a 259% surge in traffic.

Dr. Martens