Case Study: Dormify boosts ROAS and revenue with Deksia's paid search optimization

Dormify boosts ROAS 678% with Deksia

Dormify, an e-commerce brand specializing in home furnishings for students and young professionals, sought to optimize its paid search strategy to better connect with its core audience. The brand faced challenges with high cost-per-click and low conversion rates in its PPC campaigns, which hindered profitability and growth without an expanded marketing budget. They engaged vendor Deksia for a paid search overhaul.

Deksia implemented a comprehensive solution that included auditing and restructuring Dormify’s AdWords account, refining keyword targeting and ad copy, optimizing Product Listing Ads, and enhancing bid strategies. This strategic PPC optimization delivered dramatic results: month-over-month ROAS increased by 678% and revenue rose by 143%, making paid search one of Dormify’s most profitable channels.

Dormify