Case Study: Dakine achieves stronger PPC performance with Deksia

Dakine boosts ROAS to 12:1 with Deksia

Dakine, a global sportswear and outdoor retail company, faced stagnant sales and underperforming digital ad campaigns characterized by high costs and low conversion rates. To overcome this challenge, they partnered with Deksia for a complete Pay-Per-Click (PPC) campaign overhaul.

Deksia implemented a solution that involved a full audit and rebuild of the PPC strategy, including new ad creative and a restructured, broad-focused search campaign. This approach delivered substantial results for Dakine, including a 12:1 return on ad spend, a 162.5% improvement in click-through rate, and a 50.7% decrease in cost-per-click, demonstrating significant growth after a period of stagnation.

Dakine