Case Study: Creative Polymer Solutions achieves standout market visibility with Deksia’s Accufoam brand launch

Creative Polymer Solutions launches Accufoam in 2.5 years of R&D with Deksia

Creative Polymer Solutions, a company in the building materials industry, developed a technically advanced spray foam insulation product but lacked a strong brand identity for it in a crowded market. Their challenge was to create a memorable, standalone product brand that conveyed precision and reliability, separated from their corporate identity, and could capture attention at trade shows and through distributors. They engaged the vendor Deksia for branding and marketing services.

Deksia implemented a comprehensive solution that included market research, a new product-first brand hierarchy, and the creation of the name "Accufoam" with a lab-inspired visual identity. The results were highly successful, with the new trade show booth drawing significant interest. Feedback indicated rapid growth in brand recognition, and by the end of 2022, Accufoam became one of the most recognizable national brands in its segment.

Creative Polymer Solutions